Marketing doesn’t have to be puzzling.

COOP Marketing Team

Will Riley Headshot
Danny Sutton Headshot

Will Riley, MBA

Managing Partner

Danny Sutton

Partner

Cason Dremann

Consultant

About COOP.

(Pronounced COOP - like chicken coop.)

We're a group of marketing and business development pros from diverse backgrounds, united to help others build cohesive and effective marketing for your business. Whether your a solopreneur, growing business, or massive corporation we make your marketing programs cohesive and content-focused.

Marketing doesn’t have to be complicated - but it does have to be authentic to you and your brand. We are experts at helping you find more authentic marketing strategies and tactics that resonate with your target audience. Our experience includes …

… and more!

  • When you communicate on behalf of your brand, it must sound like you. And by “you,” we mean the collective “you” of all of your brand’s key stakeholders inside the organization.

  • There should be no mistaking what you offer. If you asked a random sample of your customers who you were as a brand, would you get the same answer?

  • Everyone … yes, everyone … loves a good story. Does your marketing tell a relevant, clear and concise story that resonates with your custoer?

  • Not just geographically. Your marketing should feel local to your audience, to your market, and to your community. Even if you’re global, you need to be local!

  • You shouldn’t “talk at” with your marketing - you should “talk to” and engage. Do you engage frequently with your customers?

Marketing.

We wholeheartedly believe there are 5 Core Attributes for Marketing.

Marketing mediums are important but nothing beats these.

Click the + to learn more about our philosophy.

AD-HOC SUPPORT

Everyone needs help - whether you want to ask for it or not.

And we serve heaping helpings of help.

STRATEGIC PLANNING FACILITATION

These professionally facilitated sessions help you build more cohesive, effective strategic plans.

  • Strategic planning, brainstorming, or small group sessions for marketing strategy development.

  • 1:1 participant interviews included.

  • Results documented and sent to you post-meeting.

  • For smaller groups (less than 20)

  • From 1/2 day sessions to 2-day retreats.

From $3,000

UGA Facilitating

MARKETING & STRATEGY STARTER KIT

For brands and solopreneurs ready to develop / fine-tune processes, develop their business strategically, and build the marketing fundamentals. May include the following:

  • Website development / refresh (Squarespace)

  • CRM Set-up (Mailchimp or Convertkit)

  • Initial Google and Social Media set-up

  • Process and systems flow for business development and organization

  • Initial marketing flyers and collateral

From $2,500

ONGOING MARKETING SUPPORT

This. This is how we offer a fresh approach to marketing.

Our retainers provide efficient, measurable opportunities to transform your brand’s marketing.

  • 6 or 12 month retainers available

  • Hours spent on what YOU need WHEN you need it based on your business.

  • None of the below work for you? Custom retainers are available based on marketing need.

For new organizations ready to get started with messaging, digital marketing and business development.

  • Up to 4 Consulting Hours. Perfect for:

    • Monthly Marketing Strategy Sessions

    • Website Strategy & Content

    • Digital Strategy

    • Messaging

    • Social Media Strategy & Content

    • Business Strategy

    • … and more

$500 / month

“GET STARTED”

For organizations that have the marketing foundation set but are wondering what to do next to build the business.

  • Unlimited check-ins

  • Up to 8 Consulting Hours. Perfect for:

    • Monthly Marketing Strategy Sessions

    • Collateral and Social Media Updates

    • Website Updates

    • Digital Strategy

    • Basic Content Creation

    • Social Media Activation

    • Business Strategy

    • … and more

$900 / month

“ASSISTANT”

For established organizations looking to grow their customer base and engage even more with targeted marketing.

  • Unlimited check-ins

  • Monthly Marketing Strategy Session (included)

  • Up to 20 additional Consulting Hours. Perfect for:

    • Digital Marketing

    • Content Creation

    • Social Media Activation

    • Social Media Monitoring

    • Business Development Strategy

    • Basic Marketing Project Management

    • Business Strategy

    • … and more

$2,500 / month

“MANAGER”

For organizations ready to hire a marketing leader and looking to take their marketing to the next level without the additional overhead.

  • Unlimited check-ins

  • Monthly Marketing Strategy Session (included)

  • Mid-month Marketing Meeting (included)

  • 40+ Consulting Hours. Perfect for:

    • Digital Marketing Optimization

    • Local Marketing Toolkit

    • Advertising Strategy

    • Event Marketing Strategy

    • Marketing Project Management

    • Marketing Vendor Management

    • CRM Management

    • Business Strategy

    • …. and more

From $4,500 / month

“FRACTIONAL CMO”

Experience & Clients

  • "Will has the unique ability to look across a wealth of data and pull out the hidden but brand changing insight. When you couple his ability to truly understand what makes humans tick, and his knack for seeing the strategy in numbers, you begin to undertsand why everywhere he goes people rave about him."

    L. Foust

    Spatial.ai

  • "We owe so much of our growth to you, Will. You have helped us all become better."

    S. Morel

    First Communities

  • "Super great session! I though your style was really engaging, entertaining and insightful!"

    A. Palmer

    Newell Brands

  • "Thank you for a great meeting. I'm personally challenging myself to take the stuff we spoke about and implement them. There isn't a reason I can't do these things, and making excuses is only going to hold me back."

    D. Robb

    Elavon

  • "Thank you for a great session this morning! I appreciate you challenging me to explore complex ideas and calling me up when you see opportunities."

    J. Collins

    Oconee State Bank

  • "Thanks for making a great impact on our org this year. Funny as you're just as much a part of our fam as the rest of us!"

    K. Carr

    First Communities